limitations

what this project does not show.

  • it does not prove that any recommended fix improves visibility. the one before/after data point on the findings page is observational, not experimental.
  • scores are a snapshot of three engines (chatgpt, gemini, claude) at a single point in time. providers update their models continuously; a score from last month may not hold today.
  • presence, position, sentiment, and share of voice are the four dimensions this project chose to measure. they are not validated proxies for real-world outcomes like sales, awareness, or trust.
  • this is coursework-adjacent student research, not a peer-reviewed study. no claim here has been through academic review.
  • do not use this tool’s output as the basis for a business, financial, or legal decision.